We help business leaders and brands fulfil their potential, by making their stars shine brighter

How business leaders can harness the power of social media

Let’s face it, brand communications in the business and tech sectors are often pretty grey. Unimaginative and lacking in personality. 

That's a problem. We live in an attention economy where everyone is overloaded with content. Audiences are crying out for something more authentic from those they love and admire.

The good news is that when business leaders are open and transparent in their communications, it’s positive for the brand.

This behaviour is infectious for employees, and customers trust the company more too.

Social media is arguably the fastest and most cost-effective way for leaders to communicate. But surprisingly few do it. Only around 25% of the CEOs using LinkedIn in the UK have posted in the last 90 days.

What an opportunity to stand out from the crowd.

We’re here to help

Our approach is to ensure that social media has a clear purpose and is seamlessly integrated with other communications channels.

We love working with individuals or teams directly, so key parts of our offerings are coaching and mentoring. LinkedIn is a particular area of specialisation, but we work with whatever is the right platform for the situation.

And we’re not shy about getting our hands dirty either. We’re passionate about keeping our own skills sharp and staying ahead of the game too. So, we promise that our advice is based on experience and we’ll help you deliver the ideas, as well as come up with them, if that’s what you need.  

So, talk to us if you need help with your comms strategy or want to get social media working in a more effective way.

Strategy

Developing messaging and the story that will have the biggest impact across PR and marketing channels.

Coaching & training

Helping business leaders to build their profile to support the brand; and building social media skills in agency or in-house teams .

Co-management & content

Running your channels and creating truly engaging content - from blogs, to video, podcasts and social media feeds.